Going by the tagline "The Employee Experience App for Everyone," Blink is more specifically an intranet for frontline workers plugging into their centralised messaging and data storage systems. This allows workers in remote settings to access information and keep in touch with important updates, and other colleagues. An import example user is a bus driver, who spent 95% of their working day in the field.
Blink have already onboarded 300,000 frontline workers who on average open the app seven times per day. This type of engagement level is unheard of among frontline audiences where end-user interest is low, making client sales and renewal a challenge.
Blink are backed by Workday Ventures (Workday have an integration with the app), and were originally part of a Techstars cohort in London, UK.
Examples of functions housed by Blink:
- Company news and updates: Stay informed about company happenings, announcements, and policies directly on their phones.
- Team communication: Securely chat with colleagues and managers, fostering collaboration and problem-solving.
- Schedule management: Access work schedules, request time off, and receive shift updates easily.
- Payslips and documents: View payslips, download important documents, and handle essential paperwork on the go.
- Learning and resources: Access company training materials, microlearning modules, and other resources for skill development.
- Feedback and surveys: Share feedback and participate in surveys, helping shape policies and improve their work experience.
As well as delivering this productivity upside, Blink claim that user churn reduced by 26% - in other words the app increases employee retention.